The Audience Does Not Exist

Connecting with one’s audience is an issue for every creative. I’m not claiming I just solved this issue for everyone and in all cases ever. But I think I just found something that works for me.

In the last blog entry I deducted that the audience does not exist. Does this mean, my audience is the void? There is nobody? Not in the slightest! I was just caught up imagining „the audience“ I have in mind when doing my work as an abstract, shapeless entity, an unnamed number of people who somehow have the same tastes and needs. That doesn’t make much sense. You can have two people in a room and they couldn’t agree on anything. Maybe I’m still influenced by the book „The world beyond your head“ by Matthew B. Crawford who makes a similar point with „the public“. That one doesn’t exist either, only imaginings of it and wild tries to conform.

Now what do we do with this bit of knowledge? Oh, it opens a lot of doors! So if your abstract dream audience isn’t there yet and likely will not materialize with a vacuum plop sound you have your head free for more important matters. You have people in your life already, real, actual people. Some of them might even take an interest in your work already. If you cater to them, you can only win. You make them happy and get feedback that you have accomplished something and you have an infinitely higher chance that other people might find these works interesting, too, as they come from a place with and aimed at actual people. If you start at literally zero with not a single soul paying attention to your creations you can always find an offline or online community or several of which you can be part of. And every community has characteristics and tastes and needs, problems a creative can solve. Or you can start out by catering to yourself. Be human. No matter what happens, you have to live with your creations closer and longer than anyone else so you better love what you are doing.

I’m going back to an early square of the playing field, but not completely zero. And I’m more excited than ever to create and to get to know the real people around me better. I guess if you get popular (and I never was popular in my life) you are just known by more people than you can actively interact with even if you wanted to. That is it. No abstract audience entity. No numbers crunching. So all is well, nothing is wrong with you for not having „an audience“ yet.

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