Creating a marketable body of work (part 4)

Notes on a talk by fine artists and art coaches Meagan and Michael Blessing, interviewed by art director Grant Roberts, 15.01. 2022 on the Art Work House Discord

Their socials:

https://www.meaganabrablessing.com/

https://www.michaelblessingart.com/

https://www.artstation.com/grantroberts

Disclaimer:

These notes are filtered through my perspective and interpretation, what I personally took away as a listener. I do not claim to cover the complete talk. Also, my views are not necessarily the views of the speakers.

(continuation of part 3)

Square Five

You have the permission to be as niche as you can, doing what you love and are strongest in. There is a market for everything, sometimes your market just needs a while to find you. If you are really as weird and outlandish as you think you are people should have no trouble remembering you.

Keeping an audience

By this point, you most likely have a fanbase to cater to. Do not just leave older collectors and fans behind when you switch styles or subjects. You are absolutely allowed to grow and change, but don’t just cut people off. Try to find connections between the new and the old in your work, bring your contradicting interests together even and integrate them into what you are already known for. This way you can keep your work fresh and interesting, while still being consistent. For some artists splitting up into two pen names can be necessary but it should rather be the exception. Most people are strongest when they can focus on one thing.

(to be continued in part 5)

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